Few names in rodeo and Western culture carry the weight and legacy of Larry Mahan's. A true legend, Mahan's life and career have left an indelible mark on the sport of rodeo and the Western way of life.

Beginning his professional rodeo career at just 14 years old, Larry Mahan joined the Rodeo Cowboys Association (RCA) in 1963. Through unmatched determination and skill, Mahan achieved six World All-Around Championships—five consecutively from 1966 to 1970, and a sixth in 1973. He also earned two World Bull Riding Championships in 1965 and 1967, cementing his status as an eight-time World Champion.

Mahan’s influence extends far beyond the rodeo arena. He became an icon in Western fashion, a musician, actor, television host, and color commentator. His life story was immortalized in the 1973 documentary The Great American Cowboy, which went on to win the 1974 Academy Award for Best Documentary Feature. Mahan’s commitment to authentic style and quality craftsmanship made him a natural fit to inspire and represent our handcrafted Western hats, proudly made in Garland, Texas.

Larry Mahan’s enduring impact on Western fashion reflects his dedication to preserving the traditions and heritage of the American West. Our collection of Western hats pays tribute to his legacy. Every hat is a testament to Mahan's passion for excellence, authenticity, and the rugged beauty of the frontier, embodying the spirit of the cowboys and cowgirls who wear his brand with pride.